While ongoing manufacturing, sales, and marketing produce your current cash flow, your future profits are directly linked to the product development efforts that you are conducting today. This can cause a problem in today's finely tuned manufacturing operations as the sharp focus on manufacturing efficiency leaves not enough of the right kind of resources available to successfully develop new products at the rate the market requires.

Our approach to product development is based on the fact that no outside firm can duplicate the industry specific knowledge that has taken years to develop within your company. This realization is critical in allowing us to combine your industry specific knowledge with our engineering and product development knowledge and diverse background from many industries. You spend a little time to provide us the benefit of your knowledge, we provide our product development knowledge and the majority of the design time, and the result can be a much more profitable product than either of us could have achieved on our own.

Concurrent engineering is more than a popular buzzword at Forza Design. When we say concept analysis we mean the whole product concept including not only the physical design of the product, but also how it will be produced and at what cost, what special tooling is required or profit enhancing, what level of service or user manuals are required, and how the product will fit into existing distribution channels. By following this "Work the Front End Hard" approach much of the uncertainty has been reduced by the time funds are committed to engineering the complete product.

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